ELECTRIC GREENS
CREATIVE DIRECTION - IDENTITY - ART DIRECTION - PACKAGING - INTERIORS
BRIEF:
Create an identity for a gritty, counter culture, salad concept with an emphasis on bold, alterntative flavors, and a strong connection the music comminuty via its parent company 16 on Center (The Empty Botlle, Thalia Hall, Salt Shed)
SOLUTION:
If Sweetgreen is bright, wholesome, and healthy, then Electric Greens is its edgy evil twin. Dark Color tones, gritty aesthetics, and an emphasis on flavor over fitness make Electric Greens stand out as a vegetarian destination without the granola subtext.
IDENTITY
EG POWER FLOWER:
The Electric Greens logo mark is both a flower and an industrial fan. A symbol of the industrious enegrgy provided by a vegetarian diet. This symbol also ties the brand the music industry by emulating many iconic amp, pedal, and other electricallt powered musical gear, Eleectrical Greens is just another piece of your set up, helping you create and perform.
COLOR & PATTERN
The Electric Greens logo mark is both a flower and an industrial fan. This mark is meant to emphasize the power of running on vegetables.
GRAPHICS & PACKAGING
BAND STICKERS
The Electric Greens logo mark is both a flower and an industrial fan. This mark is meant to emphasize the power of running on vegetables.
PRINTThe Electric Greens logo mark is both a flower and an industrial fan. This mark is meant to emphasize the power of running on vegetables