MARINA KOZAK

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BJORK COVERSHOOT

DESIGN DIRECTION - TYPOGRAPHY - PITCHFORK
 BRIEF:For Pitchfork’s Björk cover shoot, Pitchfork worked with existing but exclusive photography from Björk‘s photgrapher, Vidar Logi.

As Design Director, I was challenged with making these photos feel uniquely Pitchfork without compromising the creative vision of Björk and Vidar. SOLUTION :TypgraphyI created a custom font made entirely of mushrooms in order to support the fungal art direction surrouding the album, and bring further levity to the images. These were then animated by Video Director Arjun Srivatsa.

SOLUTION : AnimationOther commisioned photos of Björk‘s personal belongings were composed into a series of collages and animated by designer Callum Abbot.

Photographed and filmed on location at Björk’s home in Iceland by Viðar Logi. All wardrobe courtesy of Björk.

Director of Video Programming and Development: Arjun Srivatsa. Senior Visuals Editor: Jennifer Aborn. Art Director: Marina Kozak. Designer: Callum Abbott.





ALPHABJORK TYPEFACE





PROCESS




PHOTOGRAPH:After a deep and intensive foraging session at the local supermarket, I isloated and photographed 30-40 different mushrooms in order to create a raw mushroom library from which I could use to digitally compose individual letters, and ultimately an entier mushroom alphabet.






DIGITIZE:After a deep and intensive foraging session at the local supermarket, I isloated and photographed 30-40 different mushrooms in order to create a raw mushroom library from which I could use to digitally compose individual letters, and ultimately an entier mushroom alphabet.





COMPOSE:After a deep and intensive foraging session at the local supermarket, I isloated and photographed 30-40 different mushrooms in order to create a raw mushroom library from which I could use to digitally compose individual letters, and ultimately an entier mushroom alphabet.






ANIMATED COLLAGE














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