Pitchfork Music Festival
The 2020 Pitchfork Berlin Festival was to be the first Pitchfork festival held in Germany, in the historic tent shapes Tempodrom.
The Identity was a playful take on brutalism, using a combination of stacking blocks and stone textures, peppered with abstract objects to further enforce an MC Escher style sense of depth and space.
The design and type setting were meant to further enforce the dimensional aspects of the graphics on mutiple scales and surfaces.
To counter the heavy static nature of the blocks, we added simple panning texture across the facades to make the imagery seem a bit lighter.