Pitchfork Music Festival
Berlin 2020
The 2020 Pitchfork Berlin Festival was to be the first Pitchfork festival held in Germany, in the historic tent shapes Tempodrom.
![](https://freight.cargo.site/t/original/i/4d6b6555895730e9cb471763f62196ca81235c07245d8ea53835cebd7daed10d/Berlin-HeaderBlack.jpg)
![](https://freight.cargo.site/t/original/i/4e77cd1ca6ed65343323cebbb3329975ee406ccafd368794c74565999ac164b4/Tempodrom.png)
IDENTITY
The Identity was a playful take on brutalism, using a combination of stacking blocks and stone textures, peppered with abstract objects to further enforce an MC Escher style sense of depth and space.
![](https://freight.cargo.site/t/original/i/ee6e028186d033719b12790f5cda1fc6a9b78702faf72c83d8955dfe4daee8f4/Logo.png)
![](https://freight.cargo.site/t/original/i/ec3290c1de799e023c2fea113850fea87cf45a465ac9fdf865b1f773aaa96db8/PMFB-shapes.png)
Graphic Design
The design and type setting were meant to further enforce the dimensional aspects of the graphics on mutiple scales and surfaces.
![](https://freight.cargo.site/t/original/i/07256e8070207ed8ff3b8dc2ecc6fdea29ad14f642580cf57143fab0c4fd2296/Street-POsters.png)
![](https://freight.cargo.site/t/original/i/7b95b8599d81ffdec1f304b8e0d4dc0f76a08694298c9393f624768287de087d/Web.png)
![](https://freight.cargo.site/t/original/i/635a0e97a2355f129f64a370cfa79157c046d6fce1b2477703449003d4ed7d9c/Graphcis.jpg)
![](https://freight.cargo.site/t/original/i/5794605f3be6cba0bce46e4a72e75642d8d60f7e54e28cc7c611587c3d6226c9/Social.jpg)
![](https://freight.cargo.site/t/original/i/bb9780cc3ed29cf79fdd2d1124f594781f305b86c91dbe71e1d5ad4701a9cdcc/Billboard.png)
Motion Graphics
To counter the heavy static nature of the blocks, we added simple panning texture across the facades to make the imagery seem a bit lighter.