UNA CITAZIONE LUNGA E COMPLICATA SULLA VITA E L’ARTE. QUALCOSA DI LUNGO E PROFUNDO CHE TI FARA DIRE “VALEVA LA PENA ASPETTARE DIECI MINUTI PER TRASCRIVERE UNA TRADUZIONE CHE” • AD ESSERE ONESTO, VOLEVO SOLO UN TESTO COMMOVENTE •
PMFC 2021
IDENTITY
Relative to other festivals, Pitchfork is casual and calm. One where people routinely lay out blanets and leisurely watch from afar.
In the wake of the pandemic, we wanted to lean into this, and make it feel less like a party, and more like an oasis.
By leaning into soft gradients and abstract shapes, you could imagine Pitchfork as anything you needed it to be, as the world started to wake up again.
Digital
IRL
