Alight
Daily rituals & acts of self care are the starting points for large scale change. Alight Incense donates 10% of their proceeds to a spectrum of progressive causes.Identity
While we were trying to move away from more traditional apothecary or incense aesthetics, we were still very drawn to the idea of a formal seal.
While the logo is build to feel like a very traditional incense sticker, the typography was designed around the gnarled and curled left overs of an incense stick or lit match.
![](https://freight.cargo.site/t/original/i/fdd79c70e714f7bd805a082196c763088385c01e65ff4e23d92836a363dd5333/Artboard-1VBL.png)
![](https://freight.cargo.site/t/original/i/d8346bf003814459b85407d66592559f1ddc1e6efbaeccb2f7e157fa805a14f0/Artboard-2VBL.png)
![](https://freight.cargo.site/t/original/i/792fe0da576d446e3e0eb82a0a96d807221c09edbaad7fe8b9b336ae3ba45cc9/Artboard-3VBL.png)
![](https://freight.cargo.site/t/original/i/516f0903dff30786f33776880ba577941360a8ee8e6bff2e3544cbe9cd3b5b27/Screen-Shot-2021-02-26-at-9.05.07-AM.png)
Packaging
The client had perviously released a a more apothecary driven product, and wanted to get away from the more severe, dark tones associated with that aesthetic.
We decided to lean into a highly saturated color palette and a smoke motif to make the product eye catching, and capture the multifacted profile of each scent.
![](https://freight.cargo.site/t/original/i/5fc4052cc3f829c8638fbb207ea38f582532f88a939204735354f709781e32b9/Alight-Photoshoot-apckage-III.jpg)
![](https://freight.cargo.site/t/original/i/ec5f70bf5d845e517beae3419c1ab86f0682bcbd4fca0d902cbc64b0a1c9622e/Alight-Photoshoot-package-gloss-II-Lighter.jpg)
![](https://freight.cargo.site/t/original/i/cc78cdef151df436461d2da0697d3460f5c9cc14045acb5d05f507a1b1df83f7/Alight-Photoshoot-package-backs.jpg)
![](https://freight.cargo.site/t/original/i/6e2f8fdf51f4ec0b7c96838dbe6aff21c1d0b601426badb530166da2c05a9042/Perspective.png)
Marketing
With each of the 7 scents donating proceeds to a different cause, it was important to make sure each scent had it’s own distinct color.
Additionally, rather than doing a photoshoot, I built 3D models, each with their own shaped incense burner
![](https://freight.cargo.site/t/original/i/1b41e51982f431184f8df5fe82bfc7164e233e389175e6a7b4f789d7cb2b6163/Alight-Photoshoot_0002_Ylang-Ylang-grain-copy-2.png)
![](https://freight.cargo.site/t/original/i/9492c26f61642dd29f39c21d5ec65cc1f438b9f7b91bbc12c0e71f22c0cbf901/Alight-Photoshoot_0003_Vetiver-copy-3.png)
![](https://freight.cargo.site/t/original/i/0833308772cb8b457b3166e00045df436c79b451e4ed744bf41269c11803ccaa/Alight-Photoshoot_0004_Palo-Santo-copy-3.png)
![](https://freight.cargo.site/t/original/i/53987c6e6bc9696aa653205b53fe51599557fd1d4c56ee426eece215fe0a423a/Alight-Photoshoot_0006_Lavender-copy-3.png)
![](https://freight.cargo.site/t/original/i/643b354222ac1381e9c93cc40c93cbf49305f33d1b1ab5be2ef97155e93f1092/Alight-Photoshoot_0005_Magnolia-copy-3.png)
![](https://freight.cargo.site/t/original/i/71c4058016f2230362f64d7ae30cb6243bfc5e767b45b97bae94375ad344a5e8/Alight-Photoshoot_0007_Black-Spruce-copy-3.png)
![](https://freight.cargo.site/t/original/i/59d9d8669338682667ce518bce604643faad07230061ac8a73b82ca04ceb8a7d/Alight-Photoshoot_0008_Patchouli-copy-3.png)